According to Kissmetrics, 47% of Internet consumers expect a website to load in two-seconds or less and 40% abandon a website that fails to load in under three-seconds. What is more, every one-second delay results in a 16% decline in customer satisfaction.
If your website fails to meet customer expectations, it could be costing you thousands, or even hundreds of thousands, of dollars in potential sales and leads.
Most people own multiple devices. Therefore, your website should perform consistently across all platforms. Your customers should be getting the same user-experience whether they’re on a desktop PC, laptop, tablet, or smartphone.
Back in the day, web developers created multiple versions of a website in order to adapt to different browsers and platforms. While that approach was able to deliver better results, it often required twice the amount of programming and a lot more data management.
Thankfully, today’s websites can adjust to different platforms immediately through Responsive Web Design.
What Is Responsive Web Design?
Responsive Web Design is web programming that can “respond to the user’s behavior and environment based on screen size, platform and orientation” (Smashing Magazine). Pages with Responsive Web Design can adjust their appearances and functions depending on the devices and browsers used to access them.
Notice how a website adjusts when you tilt your smartphone or tablet horizontally? That’s Responsive Web Design at work.
Here are 5 Advantages Of Responsive Web Design.
Every device processes code differently. Responsive Web Design allows you to deliver consistent results whether your customer is on an iPhone, Android, desktop browser, or tablet. Not only does this result in better feedback, it also makes your website easier to manage.
Need help? Companies like WebsiteSpot can help you build your website from the ground up–all while offering great advice on how to improve site performance and speed.
Websites that can adjust to different platforms experience less complications when loading. Because customers are extremely sensitive to speed and performance, this puts you over the top and allows for better conversion and more leads.
As mentioned earlier, Responsive Web Design allows your website to change its appearance depending on the platform used to access it. The site’s layout–text, images, plugins, etc.–will all adjust to meet the dimensions and specifications of each platform. This makes your content much easier to process and helps get your message across.
Having a single website that adapts to different devices costs far less than separate websites for each platform. It’s common sense, really: one website is cheaper than two.
Looking for a server? WebsiteSpot allows you to register cheap domains and build mobile-efficient pages.
One of the major difficulties of managing multiple pages for a single website is consolidating the information gathered from each page. Imagine having to check the metrics from each page then piecing all the data together. Difficult, right?
Because Responsive Web Design keeps everything in one page, you’ll be able to have all your important analytics and metrics in one place. This makes your job so much easier, especially if you’re tracking multiple information such as click through rate, conversion, customer feedback, response time, and the like.
Responsive Web Design allows you to bridge the gap between you and your customers by providing greater ease of access. Always keep in mind that what’s good for your customer is good for business!