Social media has exploded in ways that most people never could have expected or anticipated before, and is now a major part of our day to day lives – as well as a major part of building a modern business.
Unfortunately, there are so many different ways you can leverage all that social media has to offer and not all of them will be able to provide you with the same level of ROI you are expecting.
This is especially true when you have to choose between two different platforms that on the surface offer almost identical services. Facebook Stories and Instagram Stories are, when you get right down to it, almost exact copies of one another (which shouldn’t surprise you, considering the fact that Facebook owns Instagram in the first place).
But while both of these two platforms share almost identical functionality, the results that you will enjoy as a marketer when you choose to use one service for the other couldn’t be more different.
Here’s how to figure out which of these two disappearing quick video services are the right choice for your business needs!
Right out of the gate, it’s impossible to ignore all of the leverage that Facebook general has to offer you as a business owner.
Even though usage of Facebook by the younger generation has died down considerably in just the last few years (with many of them migrating to Instagram, fact), Facebook remains the largest and most influential of ALL the social media platforms around.
When you combine that with the fact that Instagram was really one of the first platforms to start experimenting with Stories, and that Facebook was such a late adopter that most people don’t even use them, you have unique ability to take advantage of a marketing tool that most of your competitors will be overlooking.
Hardly anyone else is using this platform for this specific purpose which gives you a chance to corner the market, if you will.
On the flip side of things, people interact and engage with Instagram Stories more than any other platform – and if engagement is what you are after, you’d have to be at least a little bit crazy not to take full advantage of everything that Instagram provides.
Instagram Stories are some of the most popular pieces of content on the planet (even though they disappear after 24 hours), and that’s always going to be important for you when you’re looking to build and grow your business.
You’ll obviously want to build and develop a study Instagram following of targeted prospects and potential customers that will view your story, but since these videos are going to disappear inside of 24 hours you have built-in and actual scarcity that will drive engagement rates even higher than they would have all on their own.
You also have the opportunity to utilize “Stories Highlights”, making these Stories more permanent and located right at the top of your Instagram profile. This can be powerfully effective when you’re rolling out multi step marketing campaign on social media.