Finding quality SEO services, whether you plan to seek out an established firm or an independent contractor, can be a tricky process. One of the most difficult things about SEO is just how varied the field can be and how much a strategy can vary from one site to the next. Perhaps the biggest problem is that the market is literally flooded with lots of potential scammers that often employ black hat techniques. Choosing the wrong partner in your SEO journey can often end with your site penalized and no chance of getting the traffic you need.
The good news is that there are plenty of reputable companies like Rise Digital out there that are ready and willing to help you along. With a little basic knowledge of SEO you can easily find the right people. The key is to have a clearly defined idea of what you need.
Know What You Want
While the idea of finding SEO services sounds great, the truth is that the term itself encompasses a broad range of approaches to generating traffic for a website. All the heavy jargon aside, what it really boils down to is a combination of keyword optimization and marketing. This means that SEO starts with a clear understanding of what a website is about. While a professional can certainly help guide you through on-page optimization and setting up a good back-link strategy, as the site creator you are the one in the best position to define your site.
Before you search out your contractor try to have some idea of how you want to market your site. What kind of keywords or phrases would you search for if you were trying to find your site? Which social networks is it suited for? This will help make both your life and the contractor’s that much easier. Remember, without a clearly defined goal even the best SEO techniques will stand little chance of success.
Research Your Contractor
Before you pull the trigger on your contractor one of the simplest ways to check their reputation is to do a simple Google search. An SEO professional is in the business of getting their clients seen. Obviously, they should be pretty visible themselves. If you can’t find your contractor through a simple search it could be a red flag.
This further pertains to social media as well. Check their Linked-in profile, their Twitter presence, whatever platforms your site will be competing on. If your contractor is no where to be found then that should make you very weary of doing business with them.
Establish Clear Goals
Just like fashion, SEO is one of those on going pursuits that is never “finished.” From the outset of hiring an SEO professional it is a good idea to establish a few concrete goals before signing a contract. One of the best ways to do this is through proper use of analytics. Set traffic “milestones” for your site and evaluate your relationship with your contractor as these are met. Remember, the goal of SEO is ultimately to generate traffic for your site.
When you purchase SEO services you need to understand that it is a comprehensive process. There is no magic bullet or secret formula that will work the same for every site. Finding a professional willing to work with you and adapt as the Internet landscape changes is half the battle.