Noze is a Japanese restaurant that pays homage to authentic recipes and search engine reputation management services were hired to help create an online marketing campaign for the restaurant. The restaurant does a fantastic job of creating dishes that resemble dishes in Japan in terms of presentation and taste. The taste was the hardest part to achieve in North America because in Japan, freshness was key and we don’t have the luxury of their fish markets throughout the country. In North America is very difficult to acquire fresh cuts of fish for a valuable price because most people don’t paying extra for a piece of salmon they can get for a better price. Little do they know that the quality of that cheaper salmon is significantly worse than the fresh one you can purchase. This is why they do a fantastic job of having all sorts of seafood and meats for an amazing price. Search engine reputation management services knew they shouldn’t advertise their prices because to someone who doesn’t know the cuisine, they assume it’s extremely expensive for fish and rice but they don’t take into consideration is the man hours that was put into making the dish dance on your tongue. The chef was trained at cordon bleu but moved to Japan to learn the authentic ways of cooking there and their techniques that cannot be learned here so easily. The first thing he learned is to respect the ingredient and never waste anything from a vegetable or animal. This philosophy shows in any restaurant you go to in Japan because any where you eat, the food is delicious, whether it’s Denny’s, 7/11 or fine dining; food will always taste magnificent.
The digital marketing they needed was for search engine reputation management services to link build their website when someone search Japanese cuisine because they knew that if customers came and tried their meals, they would not be disappointed and the only type of person who would not like this particular cuisine are individuals who are forced to order fish when they never liked it in the first place. Search engine reputation management services also recorded videos of the chef preparing the food to be cooked for the dinner menu and was placed on social media sites to help attract foodies to the restaurant or even exposure to the type of cuisine; which would eventually lead them to dining at Noze. Hopefully search engine reputation management services tactic with link building and posting videos of the chef preparing meals will do the trick to help this restaurant grow.