By now, most business owners and marketers understand the importance of SEO in driving website traffic. With the rising levels of competition in the online world, it is futile to have a well-designed platform without an SEO strategy, as no one will find it.
If you are just getting started, and aren’t aware of SEO, you may not be convinced that it’s worth your money or time. For this reason, we’ll take you through what SEO marketing is, its role in marketing and the top four reasons why you cannot afford to turn a blind eye on SEO.
SEO in marketing
SEO or search engine optimization is the process of improving a platform in ways that help it rank in search engine result pages when a user keys in a specific word or phrase.
Think of it this way, when you are looking to buy something online or book for a hotel, you will Google it. You’ll type something like “best earphones” or “best hotels near me”, and voila! A list of website offering those products or services comes up. These websites didn’t appear by chance – they used SEO to help search engines (Google, Bing, Yahoo) understand what they are offering. They also did some research to establish the kind of keywords that users, like you, use so that they could optimize their platform accordingly.
And if you want your prospects to find your website, then you’ll need to do the same thing. Here are the top four reasons why you need to SEO your site
Target quality traffic
One great thing about SEO is that it’s an inbound strategy, meaning, it centers on making it easy for prospects to find you when they are looking for information. Unlike outbound marketing that involves reaching clients whether they are interested or not, inbound marketing is more of consumer-centered, as it consists in coming up with relevant content and making the information easily accessible to clients whenever they need it.
No need to pay for ads
Organic ranking entirely depends on what the algorithm sees as the best answer for a given question. So, once you have a page or pages that Google deems worthy of recommending to its users, it can attract prospects to your website for a long time after you post it. You get to keep your valuable spot in SERP for free, unlike PPC ads that involve a cost each time someone clicks or visits your page.
Get more clicks
According to a Zero Limit Web study, 71.33% of users still click on organic results, compared to PPC ads that appear on top of organic rankings on the first page of search engines. Going with the numbers, the best way to get value for money is through SEO, as opposed to paying for high-cost ads.
Better user experience
In addition to better ranking, proper optimization also means better user experience. User experience is part of SEO strategy, as Google wants to see responsive, right user signals and good integration of relevant videos and photos. All these aspects are crucial for offering an incredible experience for your prospects. Ideally, optimizing your platform for SEO is a great way to improve user experience, which in turn means more trust, higher conversion rates, and increased brand loyalty.